Neutrogena Products
Neutrogena began its success in 1930 as a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940′s, Natone began manufacturing and distributing cosmetics for the retail market. In 1954 on a business trip to Europe, Stolaroff, the founder of Natone, heard of an unusual soap developed by a Belgian cosmetic chemist. The patented formula produced a mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue. Eleven minutes after washing with this unique soap, the skin was able to return to its normal pH – just one minute more than if it had been washed with only plain water!
Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand products in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference. In addition, he targeted sales to new distribution channels-department stores and better drug stores.
By the early 1960s, Neutrogena soap was so synonymous with the company image that the company was officially changed to Neutrogena Corporation. The company promoted the benefits of Neutrogena soap to the medical profession. The strong relationship between Neutrogena Corporation and dermatologists gave the company an exceptional competitive advantage. As Neutrogena gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a line of safe, mild, premium quality skincare products. Consumers can find promotional offers and coupons when available. In 1973, the company went public and by 1980, Neutrogena entered the haircare market.
Today, Neutrogena manufactures and markets a line of premium priced skin and hair care products which are distributed in more than 70 countries. The respect and credibility earned by Neutrogena led to its acquisition by Johnson & Johnson in 1994. As a member of Johnson & Johnson companies, Neutrogena has the opportunity to preserve the “Neutrogenic way” while at the same time drawing on the breadth of Johnson & Johnson resources. Now, more than ever, today’s consumers equate health with beauty. Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers.
Neutrogena Ultra Sheer Dry-Touch Sunblock SPF 100+: Committed to providing the best sun protection for consumers, Neutrogena introduces new Ultra Sheer Dry-Touch Sunblock SPF 100+. With photo-stabilized Helioplex® technology, it offers the highest combined UVA/UVB protection and SPF available. Recent American Academy of Dermatology (AAD) findings reveal that despite decades of Sun Safety education, consumers still don’t apply the amount of sunscreen needed to receive the SPF protection listed on the packaging. The AAD recommends one ounce, enough to fill a shot glass, as the amount needed to cover the exposed areas of the body properly. Under-application can readily lead to sunburn, premature wrinkling and an increased risk for skin cancer.
Under-application of a given SPF can result in receiving significantly less of the SPF shown on the label. (For example, under-application of SPF 70 can lead to a protection level less than SPF 30.) Higher SPF values can help compensate for this discrepancy. Applying an SPF 100 may lead to much less cumulative sun damage exposure over a lifetime–as there is a significant amount of accumulative sun damage incurred during one’s lifespan.
Broad-Spectrum Specifics: Ultra Sheer Dry-Touch Sunblock SPF 100+ combines SPF 100 with Helioplex® technology. While the SPF measures protection from UVB rays* (the sun’s rays which cause sunburn and may also lead to skin cancer), our Helioplex® stabilizing technology helps to offer exceptional protection against UVA rays (the rays that cause premature signs of aging).
Dry-Touch Aesthetics: UltraSheer Dry-Touch Sunblock SPF 100+ is fast-absorbing with a lightweight, clean feel that leaves skin soft and smooth. It is waterproof, sweatproof, oil-free, and non-comedogenic so it won’t clog pores.
Ultra Sheer Dry-Touch Sunblock SPF 100+ with Helioplex® offers the best of both worlds: the highest combined UVA/UVB protection in a lightweight, fast-absorbing formula designed to protect your skin’s health everyday.